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On the basis of Alexa traffic rankings it can be said that blogger.com is fifth on a global scale. The site is ranked 6th in India and 7th in US. The site was launched in 1999 and started functioning from 2000 onwards.

With regards to internet averages the site is favored by users who browse from their schools or homes. Majority of this e blogging website’s visitors are women with high educational qualification and maximum earnings of $30,000. 20 percent of the site’s inbound traffic is driven by search engines. 273,923 sites are linked in to the site.

Blogspot.com enables users to publish weblogs through its automated and free interface. It also provides websites with regular updates through FTP.

One of the major drawing cards of Blogger.com has been its constant updates that have made the site more attractive to its users. Of late it has introduced features such as fresh post editing interface, Raw HTML Conversion, better handling of images, and operations based on Google Docs.

The blogging site is well known for the latest features it provides its users with on a consistent basis – BlogThis!, link editing in compose mode, Blogger for Word, complete Safari 3 support, supports Google’s Adsense, preview dialog, geotagging, placeholder image, post time stamping, fresh toolbar having Google aesthetics, redo and undo buttons, and quicker loading time and vertical resizing.

Reviewed on 18th August 2011

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