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Review of Google.co.uk

Site Name

Google UK/td>

Live Since

1999

Owned By

Google.com

USP

Informative

Category

Search engine


Google UK is the United Kingdom specific version of the famous search engine google.com. As per the Alexa analysis of Internet visitors throughout the world, the website is globally ranking at 23rd place and in India at 39th position.
In UK, however, the website enjoys the #1 position and receives 79% of its visitors from that country. The website has specialized in offering localized search results for UK audiences. Because of its worldwide reputation, around 116,107 websites are backlinking to it.

The visitor analysis of the website further shows that the audience of the site is predominantly Caucasian men aged between 25 and 55 years, who access the site to seek information on different topics.The visitors come from both the less educated and highly educated sections of the population.

The bounce rate of the website stands at 31%, which implies that 31 out of its 100 visitors view only one page in google.co.uk.

Google UK offers customized search results for the users. When searches are performed on google.co.uk, UK specific websites appear in the search results alongside global results, making it easier for the users to find UK related web pages. Google UK allows the users to get services of Google Maps, Google News, image searches, and shopping.

Reviewed on 18th September 2011



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