Orkut is placed in 15th position in India but has a global standing of 284 as per Alexa traffic rankings. The website receives a negligible portion of its in bound web traffic from search engines. The website has a bounce rate of 11 percent.
Majority of the site’s users are from Asia and a significant portion of them are economically less well off and childless individuals who are less than 35 years. These people mostly visit the website from their homes. It has a daily rate of 2.7 unique page views. 1997 sites share their links in the website.
The website is among the earliest social networking websites and has been enabling users to get in touch with their friends and near and dear ones. The friendly nature of the website also enables people to set up professional connections with important people in their immediate network.
Orkut.co.in provides a wide range of applications in addition to its usual social networking facilities. Users are allowed to upload videos through their profile using Google Video and YouTube. They can also incorporate GTalk in the same. There is a new feature for using like buttons as in Facebook so that common interests can be shared.