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Review of Orkut.com

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Orkut.com is ranked in India at the 22nd spot. It has a global ranking of 113. The social networking site has a ranking of 11 in Brazil, a proof of its immense popularity in the Latin American nation. The social networking platform has 22,735 sites linking into it.

Orkut receives approximately 2 percent of its in bound web traffic from search engines. Majority of the website’s audience is of Asian origin. It has also been seen that a substantial amount of its user base are childless men younger than 35 years and hold postgraduate degrees.

Brazil contributes the maximum amount of the site’s visitors – almost 59%. Orkut is among the earliest of its kind with respect to social networking. It also offers account holders the opportunity to express their ideas and opinions on various issues.

The unique aspect of this site is its completely informal nature of discussion – it stands true to the adage of being oneself. The fact that its appeal cuts across boundaries is evident from the fact that it is highly popular in countries as diverse as Brazil, China, India and Estonia.

Orkut offers several useful features such as ability to create videos using Google Video or YouTube. They can also create polls that are either restricted or not. With the integration of GTalk things are bound to get more exciting for users.

Orkut.com is also enabling users to change their themes with a library that is however available in India, Pakistan and Brazil only. There is an additional feature to rate friends in categories like trustworthy, sexy and cool.

Reviewed on 26th August 2011

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