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Review of Rediff

Site Name

Rediff.com

Live Since

1996

Owned By

Ajit Balakrishnan

USP

Wide range of features

Category

Portal


Rediff.com is the tenth highest website in India according to Alexa traffic rankings. Its global ranking is 163. Majority of its users are childless postgraduate men who earn a maximum of $30,000 on a monthly basis and browse the site from their offices. Asia supplies the majority of this site’s user base.

The site is hugely popular in Mumbai, where it has been ranked at 8th position and in Pune where it finds itself 9th in popularity stakes.
4977 sites are linked in to the website.The daily average unique page view rate of the website is 7.9.

Rediff.com India Limited provides its users with various services such as free emails. The site stands out among its kind in India thanks to its diverse range of web based products. The fact that makes this site more significant is that it was one of the first sites in India to have accomplished this.

Rediff Mail has approximately 95 million users and provides account holders with unlimited storage capacity for free. Rediff Bol is Rediff’s instant messenger service that supports Hindi. Through Rediff SongBuzz users can get access to discovery and social services along with music search facilities.

In addition to the above mentioned services it also offers additional web based facilities like web search, social networking, shopping, blogging, classifieds, a platform for sharing music videos, matrimonial services and knowledge base.

Reviewed on 22nd August 2011



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