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Review of Yahoo

Site Name

Yahoo

Live Since

1995

Owned By

Carol Bartz

USP

Categorized content,advertising, search engine, mapping, online directory, video sharing, mailing, social media and news

Category

Portal


Yahoo has been globally ranked at 4th position as per the latest web traffic rankings from Alexa. In India it has the 5th place and in US it enjoys the 3rd position. Almost the same percentage of the US based website’s visitors is from the country itself.

The site also enjoys a lot of popularity in Taiwan where it is the numero uno website in terms of traffic. Majority of the site’s visitors are more than 55 years old and a significant amount is within the 25-35 years old category.

Women are the biggest user group of Yahoo and most of them avail the site from their homes and schools. It accounts for almost 8% of the entire volume of inbound traffic for search engines around the world. 106,217 sites are presently linked in to it.

Yahoo is primarily known for its search engine services where users are provided with content customized as per their preferences. It also provides free e-mailing and chatroom facilities.

The content at Yahoo is its biggest calling card. It provides latest information from the world of entertainment and sports among others. In addition the users can also get access to other useful services such as Yahoo Mail, Yahoo Groups, Yahoo Maps, Yahoo Messenger and Yahoo Finance.

The products and services of Yahoo are available in several categories such as storing personal information and tracking usage, advertising, communication, Yahoo! Next, content, Yahoo! BOSS, co-branded internet services, Yahoo! Meme, mobile services, Yahoo! Koprol, commerce, Y!Connect and small business services.

Reviewed on 16th August 2011



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