Integration of social media strategies in online advertising
www.ZEDO.com is placed at the 14th position in India with regards to in bound web traffic. From a global perspective it is placed in 59th position and in USA it is ranked in 29th place according to Alexa traffic rankings. Internet statistics have shown that majority of the site’s audience are African-Americans.
It has also been revealed that a significant portion of the site’s users are moderately educated whose maximum age is 35 and who surf the site from their schools and homes. The headquarters of this site are at US.
In India the site is especially popular at Madras, where it is ranked at 8th position and Hyderabad where it is in a similar position. On an average, visitors spend almost 79 seconds and almost 23 seconds are spent for viewing every page on the site. 285 sites share links in the site.
ZEDO.com is one of the major names in the world of ad serving. The company emphasizes on providing high quality services to its customers with the help of commendable technological foundation. Its network of advertisements is well thought of by its industry peers. Its areas of specialization are Optimization for ad Publishers and Direct Marketers and Rich Media for Publishers.
ZEDO was among the earliest sites to have realized the power of social media. In 2006 it introduced its social networking site where users received shopping related suggestions from their friends who owned products that had been bought from the same network.
It offers various products and services such as Zedo Ad Server, Behavioral Targeting and Network Optimization.