In India Snapdeal.com is rated at the 21st position. However, it has a global positioning of 415 in terms of incoming web traffic. Majority of the site’s visitors are from Asia – most of them are from less affluent economic backgrounds and are younger than 25 years. A significant amount of these people do not have children but hold postgraduate degrees.
Snapdeal receives almost 3% of its traffic from search engines. It has an approximate bounce rate of 66%. The average page view rate for the website is almost 54 seconds.
The average time spent for every time the site is viewed is almost 2 minutes. Almost 364 sites are linked in to the site.
The site is well known for its wide repertoire of deals. It also offers new deals on a daily basis in various categories like fitness, restaurants, beauty care and spa and massage centers. Services are offered for individual cities thus making the products tailored to suit the specific requirements and preferences of the specific region.
The major product categories of Snapdeal.com are watches, cosmetics, sunglasses, gifts and handicrafts, bags and accessories, jewellery, apparel, electronics and accessories, personal care, perfumes, mobiles and computers. Shoppers get the chance to pick from products that have been styled as per latest trends and at huge discounts.